BRIDGESTONE

Rolling out Bridgestone’s Turanza tyre across Asia

A flagship product in the Bridgestone line-up, Turanza’s new formulation was big news around the region. Brilliant developed a launch campaign that travelled far and wide, developing ads, informative videos and materials for use online, in-store and at key events throughout Asia. The beauty of this campaign is that the idea could travel across any language or culture, something we understand at Brilliant.