‘Don’t be a spectator’ campaign for J&J Acuvue

Why just run ads when your customers can run marathons? #RunWithoutLimitations was integral to the work Brilliant produced to support Acuvue’s sponsorship of predominantly night races. As well as promoting the events through digital challenges, booths were designed and communications produced to highlight advanced UV protection across the contact lens range – which is especially important for runners training under the equatorial sun. The hashtag, much like #FreeToBeMore, also represented the feeling of being spectacle-free, particularly in sports, but also in one’s professional and social lives, where nobody wants to be held back.