Launching Mazda’s first mild hybrid and creating a new brand positioning

Hotly anticipated, the All-New Mazda3 M-Hybrid epitomised a new premium global positioning – a bestselling model, completely reimagined. Brilliant launched a teaser campaign and a series of executions across many touchpoints, each showcasing the prestige of this extraordinary hatchback and sedan (crowned World Car of the Year in 2020). A launch film ran online, on cable/terrestrial and in cinemas, helping drivers to see Mazda in an all-new way.