JAVELIN

Helping Javelin to soar with a new identity

A long established, high-end wealth management company, Javelin asked Brilliant for more than a new brand identity – they required a brand transformation. A smart new logo, line and collaterals were created after in-depth staff interviews and brand analysis from Brilliant. Following a programme of intensive staff interviews, Brilliant provided a strategic roadmap forward, transforming the company’s approach as well as its positioning.