Giving Jermyn Street Barber’s shop a 300-year pedigree overnight

With a brief to create a new gentleman’s grooming brand, Brilliant was given a name and free rein. The solution saw Brilliant ideating just about every aspect of the brand – positioning, language, style…even a uniquely bespoke barber’s pole. In addition, innovative business thinking supported the creative work, attaching centuries of rich brand history overnight.