AIR ASIA

Getting festive fliers into the holiday spirit for Air Asia

Year-end is a busy time for airlines, but how to boost passenger preference with so many budget carriers to choose from? AirAsia approached Brilliant to create a fun app to reflect the holiday season. Through gamification, travellers got to know important information, such as baggage allowance and check-in timings, while competing for prizes to help make the holiday season even more magical.