Demonstrating PropertyGuru’s expertise with an iconic building
Understanding how to value your own property is an important skill. To demonstrate PropertyGuru’s expertise, we set about valuing one of Singapore’s most iconic buildings – the Istana. With its own golf course, extensive grounds, historic importance and prime location along Orchard Road, this was one truly ‘des res.’ Although the idea was a little tongue-in-cheek, it really captured people’s imaginations. We commissioned four experts to attempt to value this national treasure and launched a competition on Facebook to let others try, with a stay at the Raffles up for grabs (a presidential-style suite, naturally). Newspapers picked up the ‘story’ and provided lots of earned media, as well as renown for the client.