MAZDA

CREATING A NEW BRAND POSITIONING FOR MAZDA

How to encapsulate 100 years of automotive innovation and the experience of driving a Mazda in two words? To help reposition the new premium Mazda brand, Brilliant developed a powerfully simple tagline: “Inspiring Driving”. Accompanied by a brand film, this line sums up the company ethos of Mazda’s engineer-driven approach to producing affordable vehicles for people who love to drive.