CHANGE UP

A smarter money app launching in Singapore, France and Germany

Change is annoying, so ChangeUp designed an app to convert physical metal coins into a convenient digital balance. The start-up approached Brilliant to handle creative duties, which spawned Chup, a very savvy frog who delights in munching up coins before transforming them into a completely different kind of currency. The campaign, which included videos and other digital communications, was viewed around the world – initially in European test markets.