A new brand for PropertyGuru’s brand new service

The launch of a new division was big news for PropertyGuru. The addition of a financial offering gave Brilliant the opportunity to take the hero brand positioning and visual identity and adapt it to a sub-brand, in this instance, a new financial aspect to complement PropertyGuru’s core services. The resulting logo and brand expression fits seamlessly into the stable of other sub-brands that Brilliant has created for PropertyGuru (Brilliant was their first agency and remains the Creative Agency of Record).