FRASERS HOSPITALITY

A fresh new campaign for Modena by Frasers Hospitality

A pioneer in simpler, sustainable accommodation, the Modena brand had to be positioned as the choice for discerning, eco-conscious and wellness-driven travellers. Brilliant set about communicating this through imagery, design and writing that captured the essence of this very different hospitality experience, one quite unlike any other in the Frasers Hospitality stable.